I am always impressed at McDonald’s marketing efforts. Typically they raise the bar on Big marketing ideas. However, I think this one may be a bit much… I would not have believed this, if I would not have seen this for myself. It just sounds too “spoofy” to be true. Definitely not something I would ever take as serious.
In the CNet article by Amanda Kooser entitled: McDonald’s launches bizarre Big Mac fashion line they highlight this new clothing line that features prints of Big Macs. I could see maybe one big mac but a wallpaper of big macs, is just not something that looks appealing. This is coming from someone that actually enjoys eating a big mac every now and then…After seeing this clothing, I literally can’t imagine wanting one…
If you are wondering where this is coming from, it stems from a global McDonald’s publicity push called imlovinit 24, featuring 24 marketing stunts in 24 different cities.
Check out the photos and see what you think about Big Mac Wearable Clothing…
I don’t think that I would want to curl up and read in this Big Mac Blanket. I love creativity, but this is a bit much..