Who knew selling on ebay could lead to $128 Million in sales? Well according to an article on The Cut from NYMag, 28 year old Sophia Amoruso, did just that with her “Nasty Gal” line (Yes, that is the name of the business. The inspiring article Tastemaker: Nasty Gal’s Sophia Amoruso Is Building an Indie Fashion Empire.
I really love reading success stories like this, however, they may skim over some details on the challenges the entrepreneur overcame.
I am most impressed with the ingenuity of this young person using the medium of the ebay to reach out and touch clients all over the country.
This shows you, that there really is not anything that you can’t do, if you put your mind to it and come up with a creative marketing plan.
Check out the cool things on the nasty gal website. Yes, it is for a younger demo, but it is fresh, exciting and fully utilizes all forms of interactive media with compelling photos and videos. What is so ironic is that they just launched a print magazine. Who says that print is dead for the younger generations?
I salute Sophia and her team on their success. Great job on thinking outside of the box.
Also, be sure to check out online magazine “The Cut” to read this and other exciting stories that are sure to inspire.