Cat Fight between Pet Food Makers Blue Buffalo and Purina

Purina vs. Blue Buffalo Lawsuit

Purina vs. Blue Buffalo Lawsuit

If you are a pet owner with a love for your pet’s health, you know that there are several choices on the market.  As a pet lover myself, I often watch pet food commercials with interest.  It is great to see how the large giants market pet food to the masses.

If you know anything about pet food, chances are that you have heard of Purina, or one of its brands such as Alpo or Chuck Wagon.  Growing up as a child, I simply loved these commercials. It is so funny, just the other day, a group of friends were talking about the commercial for Meow Mix…we were discussing the fact that we all remembered this commercial from yesteryear.  The power of advertising is strong, when your brand’s slogan and product has instant recall over a span of years.

This leads us into the big “cat fight” or lawsuit between Blue Buffalo and Purina, where the heart and soul of the case is advertising. According to an article in Business Week:

Blue Buffalo “is built on lies,” alleges Steven Crimmins, Purina’s normally even-tempered chief marketing officer for U.S. pet food. Although Bishop stresses his company is family run, “they’re owned by a big Wall Street firm [and] outsource all their manufacturing,” Crimmins says, not trying to disguise his indignation. “Their key ingredient claims aren’t true, and they have a history of exaggerating what their products do.”

I have no proof, but it sounds like someone is getting a little nervous about losing market share to a company that is considerably smaller. It must be serious, since the lawsuit has been going on for sometime. [Read more...]

An Inspiring Landscape Photographer – Debbie Ballantine

I am passionate about photography.  I just adore and admire great photographers that can capture the essence of a subject and transport you into the photograph.  Thinking about it just gives me goose bumps all over… Photographers are special…

I recently came across an inspiring landscape photographer: Debbie Ballantine, from California. Her work is truly breathtaking, because it captures the essence of nature in the most truest form.

Debbie Ballantine’s website” Native Heart Landscapes, she displays links to her magnificent nature photographs. One right after the other, they are simply amazing…. Her DLSR – A100 camera helps her take breathtaking photos…

In the photo -Queen Butterfly on Desert Lavender – The colors of the butterfly are so realistic

Photo Credit Debbie Ballentine -

Photo Credit Debbie Ballantine -

Queen butterfly on Desert lavender

Queen butterfly on Desert lavender

 

[Read more...]

13 valuable life lessons on growing your business

We are always looking for ways to grow a business, but it never hurts to listen to tips from people that brilliant, such as a leading successful tech giant.

In a recent article from Entrepreneur Magazine, 13 Growth Hacks From Some of the World’s Most Successful Tech Entrepreneurs, by Mitchell Harper (co-founder of Big Commerce), there are 13 principles you can use to help take your business to  the next level.

I never realized that Picasso said:

“Good Artists Copy, Great Artists Steal”

I do not condone stealing, however, there is never a reason to reinvent the wheel, when you can take a good concept and make it yours, by making it great.  Look at Apple founder, Steve Jobs, he is known for taking the most basic things, improving upon them and making billions for it…

[Read more...]

Olivia Wilde – One GQ writer thinks she is too hot to play a writer

Wow….

Can you believe the nerve of this writer to make such a sexist statement about Olivia Wilde?

I came across this article on Huffington Post and could not believe it, it sounded too outlandish to be true:

Olivia Wilde Shuts Down The Author Who Thinks She’s Too Hot To Play A Writer

In a recent GQ article, about a new movie with Olivia Wilde and Liam Neeson, the sarcastic writer, that shall remain nameless, stated the following:

Neeson and Wilde get up to some believably wayward antics: games, one-upmanship, the kind of desire for each other that comes from old acquaintance rather than novelty. She’s supposed to be a writer too, but your belief in that won’t outlast Wilde scampering naked through hotel corridors once Neeson playfully locks her out of his room. With that tush, who’d need to be literate? Who’d want to?

[Read more...]

Secret Tips On Mastering Fitness Exercise

swiss ball

We all want to be fit and trim but somehow struggle with this on a daily basis.  It would be nice to have simple tips that would make this easier without costing lots of cash.

I came across an article that provided great tips on this very subject…

Here are some of my favorites…

  • Strength Training – Who does not love the feeling of strength training?  It is super simple and super easy to incorporate into your workout mix.
  • Walking – This is my favorite…. It helps clear out my mind.
  • Box Squats – This is a new one for me… You simply grab a box and place it behind you. You do regular squats but pause for a moment when your derriere touches the box.
  • Exercise Ball – Another favorite of mine… Everyone needs one of these in  their home… It will make you feel better in minutes… It will make your body look better without injury if performed properly…If you do not have one of these, I suggest that you get one today… You can work on abs, gluts, legs, arms and the whole body in minutes…

Check out the following articles to learn more on Mastering Fitness Exercise:

Secret Tips – of the Masters of Fitness Exercise – Fitness For Less

 

Inspirational Quote – Dream Big – Steven Tyler

Drem Big - Steven Tyler

Quote:

“If you Don’t Have a Dream there is no way to make one come true.”

 - Steven Tyler

National Walk to Work Day – April 4th – 2014

walk to work day

Today is the National Walk to Work Day. It is the 1st Friday of April.

The day has been held on the first Friday of April in the United States since 2004 and was created to help people get healthy.

The US Department of Health and Human Services and the American Pediatric Medical Association endorse the day.

Did you know that walking only for 30-60 minutes a day can help you reduce the risk of heart disease, cancer, stroke, and diabetes.

There are other benefits according to the Harvard School of Public Health, if you take a brisk one-hour daily walk it can help curb obesity. I know this sounds like a no-brainer, but the study is interesting.

Walking can be therapeutic too, if you plan a scenic route that is inspiring….

If you are like me and live in a city like South Florida, you may not be able to walk from home to work or take public transportation. Don’t fret, you can still participate by walking at work or walking to lunch.

Here are some ways to get about 15 minutes of walking:

  • - Take public transportation and get off at an earlier stop.
  • - Park some distance from your workplace and leg it.
  • - Walk to lunch.
  • - Explore some new areas at your workplace that is near enough to walk to but just isn’t on your daily route.

Walking may lessen the influence of genes on obesity by half – American Heart Association

National Walk to Work Day 2014: Date, Origin, How to Participate – Epoch Times

walking at work

 

Inspirational Quote: Life – Robert Frost

 Life Robert Frost

 

 Quote:

“In three words I can sum up everything I’ve learned about life: it goes on.”
― Robert Frost

Inspirational Quote: Live – William W. Purkey

Live and Dance- William Purkey

 

Quote

“You’ve gotta dance like there’s nobody watching,
Love like you’ll never be hurt,
Sing like there’s nobody listening,
And live like it’s heaven on earth.”
― William W. Purkey

Inspirational Quote: Success – George Patton

success George Patton

Quote:

Don’t measure a man’s success by how high he climbs, but how high he bounces when he hits bottom.

- George S. Patton