If you are a pet owner with a love for your pet’s health, you know that there are several choices on the market. As a pet lover myself, I often watch pet food commercials with interest. It is great to see how the large giants market pet food to the masses.
If you know anything about pet food, chances are that you have heard of Purina, or one of its brands such as Alpo or Chuck Wagon. Growing up as a child, I simply loved these commercials. It is so funny, just the other day, a group of friends were talking about the commercial for Meow Mix…we were discussing the fact that we all remembered this commercial from yesteryear. The power of advertising is strong, when your brand’s slogan and product has instant recall over a span of years.
This leads us into the big “cat fight” or lawsuit between Blue Buffalo and Purina, where the heart and soul of the case is advertising. According to an article in Business Week:
Blue Buffalo “is built on lies,” alleges Steven Crimmins, Purina’s normally even-tempered chief marketing officer for U.S. pet food. Although Bishop stresses his company is family run, “they’re owned by a big Wall Street firm [and] outsource all their manufacturing,” Crimmins says, not trying to disguise his indignation. “Their key ingredient claims aren’t true, and they have a history of exaggerating what their products do.”
I have no proof, but it sounds like someone is getting a little nervous about losing market share to a company that is considerably smaller. It must be serious, since the lawsuit has been going on for sometime. [Read more...]